The new Panasonic Lumix DMC-ZS3
features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-series camera, yet reduced its size. The Panasonic Lumix DMC-ZS3 also features a Leica DC Vario-Elmar lens and High Definition (HD) video recording ability, known as AVCHD Lite.
It’s not often that we see a whole new video format being introduced on a digital camera, but that’s what Panasonic has done with the Panasonic Lumix DMC-ZS3; as well as being a well specified 10-megapixel still camera, it’s the first digital camera to shoot high definition video in the new AVCHD Lite format.
Camcorder fans may recognize the first part of the name (AVCHD is the format that many high def camcorders shoot in), but the Lite part is new.
AVCHD lite is a subset of the full AVCHD standard, which means that the ZS3 shoots 720p video (which is lower in resolution than the 1080i that most dedicated camcorders shoot) that can be watched on a HDTV and edited in many video editing programs, such as Apple’s iMovie.
In fact the Panasonic Lumix DMC-ZS3 is the world’s first digital camera to feature HD video recording in “AVCHD Lite”.
Compared with the conventional Motion JPEG format, AVCHD Lite allows longer recordings with breathtaking HD visual and audio quality.
This combined with a well-considered control interface, which includes a dedicated movie recording button on the camera’s back panel, makes the ZS3 a hybrid model that performs admirably for both still and motion image capture.
The Panasonic Lumix DMC-ZS3 packs a LEICA DC VARIO-ELMAR lens with 12x optical zoom into a compact body.
The Panasonic Lumix DMC-ZS3 also expands Panasonic’s popular Intelligent Auto (iA) mode with the addition of Face Recognition–a feature that “remembers” faces from previous shots. When a registered face appears in the frame, the camera will prioritize focus and exposure to capture it beautifully. With Face Recognition, when a familiar face is recorded several times, the camera will prompt the users to register the face. Once registered, if the face appears into the frame again, the camera will display the name specified for that person and prioritize focus and exposure so that the registered face is bright and sharply focused.
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